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THE SUBSTACK SMILE MASK

When you amplify a demographic, you amplify its worldview. On Notes, that worldview is unmistakable: neo-Victorian moralising in the language of neutral observation.

Photo by Frames For Your Heart / Unsplash

CrueltyA FIELD REPORT FROM BELOW THE ALGORITHM
Art of FACELESS

Substack markets itself as the anti-platform:
no algorithm, no noise, no distortion — just writers and readers in a civilised public square.

But spend ten minutes in Notes and you quickly realise the square is not a square at all.
It’s a curated veranda occupied almost entirely by a very specific demographic:
middle-class, American, comfortable, insulated — and loudly convinced their anecdotal experience is a universal truth.

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